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“After talking with our clients and neighborhood, we realised so many of us have pieces gathering mud in our jewellery bins, and we wanted to provide a sustainable answer to this. This is how the second life service was born,” says co-founder Jessica Warch. Many jewellers are discovering that shoppers are more and more conscious of efforts to recycle their unworn items and choose vintage and antique jewellery over new. Josephine Odet, head of purchasing for and VIP gross sales at Omneque, says movies and exhibits like House of Gucci and And Just Like That have led to an uptick in curiosity in classic trend jewelry. In reality, she says, consumers are investing in “affordable rarities”, items of design history like Victorian cranium rings that are distinctive but which don’t break the financial institution.

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